Considering the audience is the point of departure for Stephen on any project. Who are they? What are their experiences, motivations and expectations? What do we want to say to them?
Stephen structures development processes involving stakeholder and multiple creative inputs to develop messaging and media that communicate coherently and produce outstanding and memorable visitor experiences. There are a number of tools that can help in this process:
- Messaging hierarchies
- Learning outcomes (see the UK Museum and Libraries Association generic learning outcomes)
- Audience segmentation
- Learning styles
- Multiple intelligences (see the work of Howard Gardner)
- Psychological motivations and rewards for engagement
- Audience and user personas
- User testing and audience evaluation
Stephen deploys some or all of these as necessary and would be delighted to discuss which techniques can be most usefully and practically applied on a given project.
Stephen has led teams as well as joined projects slotting into existing team structures. He can also work as an external consultant, depending on the needs of the project. Over the last twenty years, Stephen has built up a network of talented individuals, agencies and companies that he can draw on to deliver projects of any size.