Interpretation planning

I have developed compelling interpretative schemes, structuring content, identifying narratives and learning outcomes, for projects such as The Usain Bolt Experience, Jamaica and The World is Watching Musalsalat, Media Majlis, Qatar. I work with complex content, maintaining the project vision, to develop visitor journeys that are audience-focussed and fulfil strategic objectives. I have developed interpretive concepts across artefact-based and interactive exhibitions, immersive experiences and digital media, and written briefs for 3D, graphic and interaction design services. On several projects I have used spreadsheets to analyse the visitor journey step-by-step in order to determine optimum dwell times and throughput.

Strategy and
visioning

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Interpretation
planning

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Audience analysis
and development

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Content development
and delivery

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